In history, most of the time, humans needed to provide everything they needed to make a living for themselves. Trading goods were part of life but didn’t take up most of the world’s population’s time.
Industrialization changed the job profiles, the needs of workers, and the availability of goods.
In this century, many people in the western world have jobs to provide services and get what they need for getting through the day in shops. Since I can think I mostly get my shopping done on Saturday.
It is an event for the whole family, and often I invite friends for the coffee breaks to get a bit of socializing.
In March 2020, the pandemic shifted a lot of commerce towards the internet and trained the western world's population to adopt online shopping.
Whenever such a Black Swan Event happens, the consumer’s expectations shift as a result of such a dramatic experience.
What new expectations will appear once the pandemic is over and consumers come back to real-life shopping more often?
Max Weiland is working on solutions for such challenges with his team since 2014.
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