Oct 29, 2021 • 1HR 13M

Driving the Future of Meat

A conversation with Dr. Caroline E. Heil

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Episode details

Let thy food be thy medicine, and thy medicine be thy food

Most likely not by Hippocrates

As the world’s population grows, so does the demand for food and beverage. On top of that, consumers have higher needs for their diet than just fulfilling hunger and thirst.

Their additional demands are

  • healthy nutrition

  • environmental-friendly and

  • ethical production

No wonder that scientists started working on solutions, and new companies emerged to fulfill this shift in consumer demands.

New Players Emerge

A couple of years ago, Beyond Meat went public, and the stock price skyrocketed right after. The company is on a mission to improve food:


By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

During the pandemic, I learned more about Hellofresh, which delivered high-quality food for home cooking, including recipes right to the doorstep. Initially, the use case didn’t resonate much with me, as I have been used to buying, growing, and cooking my food since the 80s.

Since the stock price almost 10x within two years, I did a bit more research on the companies mission and found it remarkable:

  • Budget Helping consumers to save money with every meal

  • Freshness Democratizing access to high-quality food

  • Taste Allowing everyone to enjoy a varied and tasty diet

  • Sustainability Less food waste, C02 neutral delivery of every box

The industry gains complexity, and I am happy that a speaker from the LSG2G community has dedicated time to speak about the Future of the Food Industry.

Speaker in the Episode: Dr. Caroline E. Heil

Since Jul. 1, 2021, Caroline has been CEO of The New Meat Company AG, a young stock-listed, purpose-driven impact investment company in Berlin focusing on alternative proteins.

Caroline is intrigued by the idea of revolutionizing the food industry, especially everything animal production-related, in an environmentally friendly, healthy, and sustainable way that will allow us to feed +10 billion people in the future.

Before joining TNMC, Caroline worked for EY as a lawyer and part of the global EY Agribusiness Team. At the global EY Agribusiness Team, she covered legal agri- and food business aspects and was involved in strategic and innovative agri- and food business projects. Caroline i.a. gained experience in advising national and international corporate clients, banks, and financial investors on corporate aspects of M&A transactions and VC investments, including the performance of legal due diligence.

She also gained experience in implementing data protection management systems (GDPR) for international corporate clients. Caroline always had a strong interest in agriculture and food worldwide, especially in the European Common Agricultural Policy (CAP).

Her track record covers global and regional food- and agribusinesses, focusing on digital transformation of the larger agribusiness value, the alternative protein and meat market, food security impact driven by agricultural policy setting, and all questions related to sustainability environmental impact.

The New Meat Co.

The firm invests in game-changing companies and founders that disrupt the status quo of the meat industry to create nutritious, tasty, and sustainable meat alternatives that are good for everyone – animals, humans, and our planet.

Following a buy and build strategy, the organization consolidates companies specializing in alternative meat–established pioneers and emerging game-changers.

It also partners with innovative and value-driven individuals who aim to reduce (alternative) meat’s ecological footprint, increase its nutritional profile to support healthy living, and encourage animal welfare.

Topics we discuss in the show:

In this conversation, we discuss the Future Of the Food Industry and talk about topics like:

  • Alternative proteins

  • Nutraceuticals

  • Functional food

  • Reworking the supply chain

  • 3d printing of food

  • Personalized nutrition

  • Consuming on demand

  • In-tune with immune

  • And much more…

Follow Caroline E. Heil and The New Meat Co.:

Video to the Episode and Links to other Platforms:



00:00 Opening

02:25 The New Meat Company – New Trends in the Food Industry

05:06 The Environmental Footprint of the Foot Industry in 2021

08:08 Sustainability of the Food Industry

10:14 Introduction Caroline Heil

14:36 Innovation in the Meat Industry

19:10 Sustainability of Analog Meat

22:00 The Health Impact of Nutrition

28:35 Solving the Global Distribution of Food with Modern Technology?

34:38 The Hellofresh Case – High-Quality Food at Low Prices

39:57 Consumer Trends in the Food Industry

42:23 Insects as Protein Source?

46:20 Lab-Grown Meat

57:45 How Industry and StartUps Can Evolve Together

01:00:00 Mission Statement of The New Meat Company

01:03:20 What Invention Will Have the Biggest Impact on The Food Industry in This Decade?

01:06:50 3D Printing of Food

01:11:20 Longevity and the Food Industry

Noteworthy Articles to the Topic:

US takes a leadership role at UN Food Systems Summit Secretary of Agriculture Tom Vilsack, and other representatives of the US Department of Agriculture attending the United Nations Food Systems Summit in New York on Sept. 23 highlighted several steps the United States is taking to advance the goals of ending hunger and malnutrition and building more sustainable, resilient, and inclusive food systems, including making $5 billion in additional planned domestic investments toward those ends. Read more…

No-kill, lab-grown meat to go on sale for the first time Cultured meat, produced in bioreactors without the slaughter of an animal, has been approved for sale by a regulatory authority for the first time. The development has been hailed as a landmark moment across the meat industry. Read more…

Let thy food be thy medicine….when possible Notwithstanding this, nutrition has been a central element in many traditional forms of medicine (Georgiou et al., 2011), until its role in curative medicine started to decline during the last century. Read more…

Thanks, Caroline Heil!

If you enjoyed this session with Caroline Heil, let her know by clicking on the link below and sending her a quick message on social media:

Click here to thank Caroline Heil on Linkedin!

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